While the explosion of the Internet’s selling power has changed the marketing game forever, the myriad choices available can seem overwhelming.
“I know only half of my ads work…
…but I’m not sure which half so I keep buying all of them!” This quote has been attributed to Henry Ford but was true for all of us until recently. You did a yellow pages ad, fliers, direct mail and good old fashioned word-0f-mouth. Then you waited to see what came in…
Today word-of-mouth alone can mean several different things! Is it word of facebook mouth or comments on your blog? Did a customer leave a great review on a local site or see a friend’s tweet on Twitter?
One thing remains the same; you still need to reach the widest audience possible for your business to make sales. The good news? Targeting the right audience is simpler and more affordable than ever before! We have resources in every ad medium to provide the best marketing solution tailored to the needs of your business. There isn’t one “right” way to market; just to DO IT!
Today we can track the efficiency of a campaign to see what’s working (and what isn’t). Henry Ford would’ve been so happy he might have offered more than one color for the Model T!
Contact us today for a free consultation.